disney princess brand campaign

Produced the rebranding campaign for Disney Princess with outside agency, Terry & Sandy; the first ever 360 Brand Campaign for the Princess Franchise. Production included broadcast, digital/social and photography. This campaign changed the conversation in regards to Disney Princesses and re-directed the goals of the company as a whole.

Client: Disney Franchise

broadcast spot

Creative: Terry & Sandy // Director: Henry Alex Rubin // Production: Smuggler

photography

Photographer: Chloe Rice

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